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Closing August 19, 2018 - Executive Director - Tourism Sarnia Lambton

26 Jul 2018 4:32 PM | Kerri Schuttel (Administrator)

Job Number: J0718-0798
Position status: Full Time, Non-Union
Hours of work: 8 am-4:30 pm
Starting date: September 10, 2018
Salary: $75,000-$80,000 under review

Position Overview

The Executive Director is responsible for overseeing tourism marketing, public relations and the operations of Tourism Sarnia-Lambton. This position provides leadership, guidance and support to staff.

Duties and Responsibilities

Leadership and Strategic Direction
  • Plan and direct tourism marketing, public relations and product development.
  • Identify new tourism directions and marketing strategies, implement, as required.
  • Provide leadership and vision to the Sarnia-Lambton community regarding the linkages between tourism and economic development.
  • Work closely with the Sarnia-Lambton Economic Partnership to ensure alignment of strategic goals.
  • Promote Sarnia-Lambton to all stakeholders.
  • Conduct regular meetings with Sarnia-Lambton member municipalities, including politicians and staff, to ensure they understand the economic benefits of Tourism.
  • Act as a resource to Sarnia-Lambton communities to support them to achieve tourism-related goals.
  • Represent TSL at Destination Marketing Organization Meetings and with Destination Ontario.
  • Seek Board support for Regional Tourism decisions.
  • Establish monthly and annual key progress indicators in accordance with the Strategic Plan.
Management and Development of Staff
  • Recruit, develop and manage an exemplary team of tourism marketers, developers and promoters.
  • Provide on-going staff training to develop individual potential and ensure team excellence.
  • Conduct annual performance reviews of all staff members.
  • Develop and implement a volunteer management program.
  • Adhere to the requirements of all workplace legislation, including the Ontario Workplace Health & Safety Act.
Financial Responsibilities
  • Prepare a balanced, annual budget for Board approval based on Strategic Plan priorities.
  • Gather and analyze budget reports. Prepare monthly and annual financial reports
  • Identify and pursue government partnerships and other funding sources, to ensure the economic viability of TSL.
Responsibilities to the TSL Board
  • Day to day management and administration of the organization on behalf of the Board.
  • Prepare and represent reports to the Board that outline activities and key progress indicators and their alignment with the TSL Strategic Plan.
  • Prepare and distribute TSL Board meeting minutes and agendas.
  • Communicate regularly with the Board President and Executive to ensure smooth flow of information.
  • Facilitate community information / consultation sessions.
    Produce an annual AGM report / host annual AGM.
Tourism Marketing
  • Develop an annual Marketing Plan in consultation with community partners and staff.
  • Conduct strategic planning and development (e.g. produce tourism strategy and economic impact studies).
  • Liaise with local, regional, national and international tourism partners and media to develop and sustain strong relationships.
  • Understand and embrace leading edge, marketing practices to build positive community recognition, generate new prospects, jobs and investment.
  • Ensure regular communication with all media to keep the Sarnia-Lambton community informed of initiatives and achievements.
  • Undertake regular research to stay on top of industry trends.
  • Oversee creative message development and delivery.
  • Plan new, research-based, promotional strategies for current and future years.
  • Represent the organization to media and other public relations activities.
  • Make presentations to Community Partners and others, as needed.
  • Develop, maintain and communicate statistical data and reports.
  • Attend and participate in industry tradeshows and conferences.
Direct Supervision: Six (6) staff
Indirect Supervision: Four (4) summer students, and various volunteers
Functional Authority: Not Applicable


Minimum Formal Education
  • University Degree in Marketing / Communications / Tourism or a College Diploma with demonstrated experience.
  • Minimum five (5) years managerial experience in a Destination Marketing Organization.
  • Experience/understanding of municipal governance and operations.
  • Experience/understanding of tourism-based accommodation and services sector.
  • Exemplary communication skills, both written and oral.
  • In-depth knowledge of Microsoft Programs (e.g. Excel, MS Word, PowerPoint).


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