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Closing June 9, 2019 - Director, Marketing & Communications - WindsorEssex Economic Development

13 May 2019 11:17 AM | Kerri Schuttel (Administrator)

Reporting to the Chief Executive Officer, the Director of Marketing & Communications is responsible for the development and implementation of strategic marketing activities, including corporate communications, stakeholder relations, media relations and special events. This position participates as an active member of the Senior Management Team of the WindsorEssex Economic Development Corporation and Small Business Centre.

Major Responsibilities

  • Develop and implement marketing communication strategies to ensure a consistent and clear message is delivered
  • Plan, direct and implement all marketing activities, communications, media relations, public relations and promotional activities for economic development
  • Implement opportunities for collaboration, partnerships and sponsorships with businesses and investors to market Windsor Essex region
  • Develop and maintain relationships with local, provincial, national and international media to keep the Windsor Essex region front and center in the news and increase awareness of the corporation
  • Develop meaningful measurement vehicles to track all marketing and communications efforts

Detailed Position Responsibilities

  • Effectively position, market and build brand equity locally, nationally and internationally for WE EDC and the Small Business Centre as well as the Windsor Essex Region
  • Plan, direct and implement all marketing activities, communications, media relations, public relations and promotional activities for economic development, including the development and production of assets such as website (social media) e-newsletters, collateral materials such as brochures, videos, trade show booths, media relations releases and advisories), event development and management to strategically promote the region and WE EDC stakeholders
  • Contribute to the development of the overall Strategic Plan
  • Provide marketing and communications support to all business units of WE EDC in the implementation of departmental marketing and communications strategies and campaigns
  • Manage the use of external resources as they pertain to the marketing and communications function (e.g. advertising agency, suppliers and consultants)
  • Responsible for writing, editing, messaging, and managing the integrity of corporate brand
  • Develop, expand, and manage current site designs and lead redesigns when needed
  • Assist in the development and implementation of online content strategy
  • Manage accuracy of content through all social media channels
  • High level of confidentiality is a must and the actions of the director and the department reflects on the organization and the Windsor Essex region
  • Manage the marketing budget to support activities and achieve organizational goals
  • Leverage financial and in-kind resources of industry stakeholders and senior levels of government for the execution of program initiatives
  • Develop relationships with relevant media
  • Create and negotiate opportunities to profile the CEO and the WE EDC senior team and the organization in positive environments
  • Act as the WE EDC spokesperson as requested and delegated to do so
  • Other duties as assigned

Education/Skills

  • University Degree in Journalism, Marketing, Public Relations, or other relevant education
  • 7 to 8 years of experience in management positions in the public or private sector
  • Strong skills in planning and implementing strategic marketing activities, communications and media relations
  • Work effectively across internal functional areas and in situations without clear direction
  • This is a complex role requiring effective management of multiple responsibilities concurrently
  • Considerable independent contact with a wide variety of organizations, individuals in the public and private sector is a key characteristic of the position
  • High level of confidentiality is a must and the actions of the director and the department reflects on the organization and the Windsor Essex region
  • Required from time to time to assume and take on accountabilities, responsibilities and tasks of other team members to support the Corporation’s initiatives and overall success

Requirements

  • Travel in Windsor and Essex County and occasional overnight travel
  • Some irregular hours to attend events

Qualified individuals should submit their resume to info@gamechangingcoaching.com by June 9, 2019 at 11:59 pm.

Only those applicants selected for an interview will be contacted.

The WindsorEssex Economic Development Corporation is an Equal Opportunity Employer.  Accommodation during the recruitment process is available for job applicants with disabilities. If selected to participate in the recruitment process, please inform the WindsorEssex Economic Development Corporation of any accommodation(s) that you may require.

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