ECONOMIC DEVELOPMENT RESEARCH AND MARKET ANALYST
Posted: Wednesday, May 26, 2021
Job Number: TC-21-27
Job Type: Temporary Full-time, Up to 18 Months, Union
Closing Date: Wednesday, June 9, 2021
The City of Barrie is a vibrant, progressive, and growing community with deep connections to our heritage, to nature and to the opportunities surrounding us.
Our community values quality of life; the ability to play year-round with 300 hectares of park space, our beautiful waterfront, our lively downtown core and the nearby hills, wetlands, and forests. We also value connections; to our neighbours and the community, to our road and rail network, and to the opportunity Barrie provides to enjoy life.
Everything Barrie has to offer, from the water we drink to the roads we travel on, has one thing in common - municipal workers. Joining a municipality is one of the most rewarding, engaging, and exciting careers you could choose. It is a career you can take pride in knowing that every day you make a positive impact on an entire community. We are one team, with one goal and we all work together to continue making our community great.
The Economic and Creative Development Department is part of the Infrastructure and Growth Management Division. This department is responsible for the attraction and facilitation of new business investment, and helping employers access the business opportunities of the area. They encourage and promote the creation of new Barrie-based enterprises, including start-ups and small business services. They also support the retention, growth, and expansion of the City's existing businesses. This includes bringing stakeholders together on strategic programs.
Reporting to the Director, Economic and Creative Development, the Economic Development Research and Market Analyst is responsible for providing data, information and market intelligence to inform strategy, value proposition development, targeted market segments, social media content, and key economic indicators for the Economic and Creative Development Department.
The Economic Development Research and Market Analyst will research, collect and interpret data, develop reports, metrics and measures adapted from market and economic indicators from a variety of sources at the macroeconomic and local level to identify trends, create benchmarks, develop forecasts, and report measures and communication tools regarding Barrie's economy.
The position will also play a key role in promoting Barrie as a vibrant business and living destination amongst key audience groups in target markets by leveraging data collected to develop content that positions Barrie as a leader in key industrial segments, promotes and grows Barrie's brand as a premiere living and working destination, and identifies relevant influencers that align with Invest Barrie's strategic areas of focus.
Our Culture and Qualifications of the job
- Your workplace values align with our corporate values of Strive, Share and Care and you want to join us in providing exceptional services and programs to build a prosperous, growing and sustainable community
- Four (4) year University Degree in Bachelor’s degree in market research, statistics, social sciences, business, economics, communications or equivalent
- Three (3) years of experience performing duties related to the above mentioned major responsibilities
- General knowledge of the following principles and standards: • City of Barrie Economic Development Strategy - General knowledge of marketing and communication systems and processes
- Working knowledge of the following principles and standards: - Secondary and tertiary research practices, processes, and principles - General knowledge of current trends and best practices regarding:
o Corporate social media channels/platforms
o Social media strategies
o Conduct research for problem solving or to develop solutions - analyzing facts, generating comparisons and drawing conclusions from available information
o Develop and curate content across social media and other digital platforms, conveying ideas and information in a clear and compelling way
o Prepare accurate reports that present information clearly and effectively for various purposes, both from a marketing and corporate lens
o Critically interpret and evaluate research and its implications within a strategic framework, thinking critically and expansively by combining ideas in unique ways to develop unique and compelling content
o Identifying key audiences, targeted influencer networks across digital media platforms and engaging with key with key stakeholders to obtain information and develop promotional and corporate report content
o Communicate equally effectively across organizational levels. Combining information from multiple sources, customizing the communication to the recipient, including elected officials, senior management, staff, businesses, stakeholders, and the general public
o Respond to client needs in a timely, professional, helpful and courteous manner. Strives to consistently meet service standards and follows up to ensure needs have been met and maintain a high standard of public relations at all times
o Produce realistic and achievable work plans, identifying and prioritizing resources across initiative/programs
o Writing and developing blog content, newsletters, website content, presentations and other promotional collateral material based on primary and secondary data collection.
Conditions of Employment
- Intermediate skills include: Analytical; Attention to Detail; Business Acumen; Customer Service; Interpersonal; Organizational; Problem Solving; Reading Comprehension; Report-writing; Research; Time Management; Verbal Communication; Written Communication
- Basic computer literacy using the following systems and software: Basic computer literacy utilizing Adobe Creative Cloud, web software, GIS and database software
- Intermediate computer literacy using the following systems and software: Microsoft Office Suite and the Internet
- Availability to accommodate deadlines or peak period workloads that may extend beyond designated normal workday hours or normal hours per week
- Satisfactory Criminal Record Check
Other Important Information
Location: City Hall, 70 Collier Street, Barrie, Ontario*
*Please note that some positions are currently working remotely due to the pandemic restrictions. It is anticipated that once restrictions are lifted, remote work will stop, and this position will require the employee to work at location noted above as determined by the City.
Hours: The normal hours of work are 35 hours per week in accordance with the Collective Agreement.
Wage: This position is within the CUPE Local 2380 Bargaining Unit with the following pay level and 2021 pay range:
- Pay Level: Level 6
- Yearly Salary: $58,640.40 to $70,288.40 per year
- Hourly Pay Rate: $32.22 to $38.62 per hour
Benefits: This position includes single health and dental benefits, prorated paid sick time based on the expected duration of employment, and prorated vacation time based on calendar year and in accordance with the Employment Standards Act.
The Application Process
Please submit your resume electronically by quoting TC-21-27 - Economic Development Research and Market Analyst (Temporary FT, Up to 18 Months) in the subject line (MS Word or pdf format only) to email Hire.Me@Barrie.ca by Wednesday, June 9, 2021.
Don’t meet the credentials as outlined but have years of directly related experience? Please see the City’s Education Equivalency Procedure to determine if you may qualify for equivalency. Further information is available at www.barrie.ca/JobOpps.
- Position Equivalency Code: E
Please note that verification of educational credentials will be required from the preferred candidate prior to an employment offer.
The City of Barrie is an equal opportunity employer, and we will accommodate the needs of applicants under the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the recruitment and selection process.
Personal information collected will be used in accordance with the Municipal Freedom of Information and Protection of Privacy Act (MFIPPA) for the purpose of candidate selection.
Disclaimer: The job posting has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties and responsibilities required of employees to do this job. For full position details, please request a copy of the Job Description by emailing Hire.Me@Barrie.ca.
We thank all applicants and advise that only those selected for an interview will be contacted.