The Environics Analytics Community Profile Report Offer to Ontario's Smaller Municipalities
Environics Analytics
Building on the success of the Community Profile program offered to EDCO members in 2022 and 2023, EDCO and Environics Analytics have teamed up to deliver a new iteration of this program to our members.
Data‑Driven Insights to Strengthen Strategy, Investment, and Community Outcomes
Ontario's smaller municipalities are facing growing demands for evidence‑based planning, reporting, and strategic decision‑making—but often without the analytics capacity or up‑to‑date data needed to meet those expectations. The Community Profile Report, developed in partnership with Environics Analytics and offered exclusively through EDCO, provides a powerful, privacy‑compliant solution built specifically for communities under 100,000 residents.
This comprehensive 37‑page report gives municipal leaders a clear, current, and actionable picture of who lives in their community, how residents behave and spend, and what motivates their decisions. With current‑year demographic projections, lifestyle segmentation, social values, expenditure patterns, and a wealth profile, municipalities gain a single, trusted evidence base to inform strategy across departments.
Why It Matters
Smaller municipalities often rely on outdated census data or fragmented local information. The Community Profile Report fills that gap by offering:
- Sharply updated population and household projections
- Lifestyle and behavioural insights through PRIZM segmentation
- Motivational and psychographic understanding with SocialValues data
- Clear profiles of sports, leisure, media, and digital habits
- Household and food expenditure trends to support businesses and planning
- A wealth and net‑worth overview—critical for housing, economic development, and local investment strategies
With these insights, municipalities can improve local economic development strategies, strengthen investment attraction pitches, support internal planning, and meet reporting requirements with confidence.
What's Included
The Community Profile Report delivers deep insights across eight core categories:
- Demographics: Population, immigration, diversity, education, work, income, housing
- PRIZM Top 5 Segments: Lifestyles, behaviours, and narrative descriptions
- SocialValues: 10 strongest and 10 weakest values shaping local decision‑making
- Sports & Leisure: Where residents go, what they do, and how they stay active
- Media & Digital: Online habits, out‑of‑home exposure, what they read and watch
- Household & Food Expenditure: Spending patterns across major categories
- Wealth Profile: Net worth, assets, and debt to understand financial resilience
How Municipalities Use the Report
- Build evidence‑based economic development strategies
- Strengthen investment and business attraction pitches
- Support grant applications and mandatory reporting
- Align programs and budgets with resident needs and values
- Improve data literacy and collaboration across departments
- Establish a shared baseline for measuring progress
Eligibility & Pricing
This exclusive offer is available to Ontario municipalities under 100,000 population (2025 estimates).
- EDCO Members: $2,800 + HST (≈90% discount)
- Non‑Members: $3,400 + HST (≈82% discount)
Valid until October 31, 2026
County‑level bundle discounts (10%) are available for combined County + CSD orders.
Community Profile Report Offer Information
Sign up for an Information Webinar!
Tuesday, March 10, 2026
Watch the recording now