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Placemaking - An Economic Development Strategy

  • 13 Jul 2017
  • 2:30 PM - 4:00 PM
  • Webinar

Date: July 13, 2017

Time:  2:30 pm - 4:00 pm ET

Price:  $95 for IEDC members, $135 for Nonmembers

Registration Deadline: July 13 at 11:00 am ET

Instructions will be emailed on July 12

Last date to request a refund or cancel registration: Wednesday, July 5

Questions? Please contact


Placemaking affords economic development organizations a unique opportunity to strategically develop and market their community's brand. Over the past decade, it has received recognition as an effective economic development strategy. From redeveloped areas around mixed-use centers to master planned cities, well-designed, authentic, and accessible places have the ability to differentiate one community from another. By capitalizing on local assets, economic developers have created quality places where residents want to live, work, and play. The creation of vibrant communities has resulted in social and workforce benefits that translate into economic gains.

The scope of placemaking requires government agencies, educational institutions, healthcare providers, and corporations to all play a role in its implementation. During this webinar, we will explore findings from the newest paper of IEDC's Economic Development Research Partners and how you can immediately apply those concepts to your community.

Walk away knowing:

  • The positive impacts placemaking can have on business, innovation, and talent attraction efforts
    Best practices in placemaking, including examples from peer communities
    How placemaking can be integrated into economic development strategies



Vernon Gerth 
Assistant City Administrator
City of Franklin, TN

Vernon serves the City of Franklin, TN as Assistant City Administrator for Community & Economic Development. He has over 29 years of community and economic development experience and has also served the cities of Kenosha, Wisconsin and Vernon Hills, Illinois. Prior to pursuing a career in public service, Vernon spent 14 years working in the construction industry as a project manager for a mid-size general building contractor.

Vernon’s primary responsibilities include managerial oversight of Franklin’s development services and support of the Planning & Sustainability, Engineering, and Building & Neighborhood Services Departments.

Vernon recognizes that Franklin is a special place that offers a very desirable quality of life. He understands the value placemaking has in economic development and embraces the philosophy that public input is essential to preserving Franklin’s historic resources, encouraging reinvestment in mature neighborhoods, and securing quality, sustainable development.

Vernon received his BA and MBA from Concordia University – Wisconsin and has achieved the designations of Credential Manager from the International City/County Management Association (ICMA) and Certified Economic Developer from the International Economic Development Council (IEDC).

Lyneir Richardson 
Executive Director, Center for Urban Entrepreneurship and Economic Development
Rutgers Business School

Lyneir Richardson is a Professional Practice Instructor in the Department of Management and Global Business at Rutgers Business School in Newark, NJ. He is also the Executive Director of The Center for Urban Entrepreneurship and Economic Development, a research and practitioner oriented center at Rutgers. He is leading new programs focused on helping minority scientists, engineers and technology entrepreneurs get capital from public sources and private investors.

Lyneir is also CEO of The Chicago TREND Corporation, a social enterprise aiming to stimulate retail development that will strengthen city neighborhoods. This startup recently received over $7 million of seed capital to launch operations and invest in catalytic real estate projects.

In 2009, Lyneir was recruited by former Mayor Cory Booker, and served as Chief Executive Officer of the economic development corporation in Newark, NJ. Previously, he was Vice President of Urban Development at General Growth Properties, Inc. where he led the national initiative to bring quality shopping centers to ethnic neighborhoods in large U.S. cities. In his 20’s, he founded Lakeshore Development & Construction Company and was recognized by the U.S. Small Business Administration a "Young Entrepreneur of the Year". Lyneir started his career as a corporate attorney at the First National Bank of Chicago.

He graduated from Bradley University and the University of Chicago Law School. Lyneir is a member of Urban Land Institute, International Council of Shopping Centers and International Economic Development Council. He serves on numerous non-profit boards and has been appointed to government agency boards, committees and commissions.


Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.orgNo refunds or credits will be given for not receiving the dial-in information for the webinar.


• Using a telephone: A touch-tone telephone 
• Using Desktop VoIP: A computer equipped with the following: 
-- a supported sound card 
-- speakers or headphones 
-- a microphone (for speaking during the conference)


• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh 
• Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide(PDF)


Cancellation, Refund and No-Show Policy

  • Refunds are available with cancellation until Wednesday, July 5. There are no refunds for cancellations received after Wednesday, July 5.
  • All cancellations must be received in writing by email, fax or mail to Cherrika Gordon ( fax (202) 223-4745). Cancellations by phone are not accepted.
  • All cancellations and requests for a refund after Wednesday, July 5 need to be submitted in writing to Cherrika Gordon and will be considered on a case by case basis. There is no guarantee of a refund or credit after Wednesday, July 5 and each will be given consideration under unforeseen circumstances.


Attend Web Seminars and Earn Recertification Credits from the Comfort of Your Office

We understand that CEcDs have a constant yearning to grow and improve their knowledge and expertise in economic development. Therefore, the IEDC web seminars have been approved as professional development programs for recertification. The web seminars provide a convenient and cost-effective online environment for economic developers to learn about cutting-edge research, techniques, and tools that are prevalent in the field.

CEcDs participating in a minimum of three (3) web seminars during a three-year recertification cycle can now earn recertification credits. If you have questions or would like more information, please contact Marjorie Rose at

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