From How to Wow! Using Infographics to Tell Your Economic Development Story
August 25th, 2016 Webinar
3:00 PM AT / 2:00 PM ET / 1:00 PM CT / 12:00 PM MT / 11:00 AM PT
Jerry Hernandez had a problem. Jerry needed to bring attention to insights he was gathering from his business retention calls. Remembering the impact of infographics, Jerry went on a quest - a very successful quest - to learn how to make infographics work for Monterey County (CA) Economic Development Department.
In economic development we tell our story through reports and data: dry, boring, often uninviting reports. We wonder if members/investors are listening? Infographics are the rage today. How can you use this trend to tell your organization’s story?
Infographics have evolved for mass communication due to the availability of online design tools that make creating them much easier, even for the non-designer.
What you will learn:
- How you can create an infographic using free tools
- Impact on branding
- Enhanced credibility
- Improved stakeholder engagement
- How to link an infographic to more information
Economic Development Department Monterey County, CA
Jerry Hernandez has more than twenty-five years of success in the field of economic development, redevelopment, downtown revitalization and small business development. He has managed multi-stakeholder partnerships and is a certified group facilitator, and public speaker. He is a task master and frequently sets out to master new skills like infographic design that will help him accomplish his organization's goals.
About the Pro Learning Lab
The Pro Learning Lab is a collaborative effort between state and regional economic development associations, Blane, Canada Ltd., and Whittaker Associates, Inc., working to provide relevant, timely, and educational topics of interest to economic development professionals in a commercial-free webinar format.