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Going Digital: A Tech-Based Approach to Economic Development Marketing

  • 07 Dec 2016
  • 2:30 PM - 4:00 PM
  • Webinar

Date: December 7, 2016

Time:  2:30 pm - 4:00 pm ET

Price:  $95 for IEDC members, $135 for Nonmembers

Registration Deadline: Wednesday, December 7 at 11:00 am ET

Instructions will be emailed on Monday, December 5

Last date to request a refund or cancel registration: Monday, November 28

Questions? Please contact

This webinar is sponsored by Atlas Advertising.

Register Now! 

Digital economic development arrived on the scene more than 15 years ago. This tech-based approach has evolved rapidly over the past couple of years, transforming the way we target people and markets. As the lines between marketing, technology, and engagement continue to blur, so have the boundaries which once limited access to data. Through websites, blogs, tweets, and more, the modes of information sharing have become endless.

If your community has yet to embrace digital, you're not alone. Economic development organizations of all sizes are still discovering the concept of 'digital' and the impact it can have on a community’s outreach, awareness, and engagement. While several free tools exist to spread the word on what’s happening in the community and garner attention in the global marketplace, it can be a challenge to know which ones are most effective within staff time constraints. On December 7th, become demystified on how to embrace the technology and methodology behind the digital tools available to the economic development profession at this virtual learning opportunity.

By attending this webinar, you will learn:

• Digital strategies that generate the most traffic and visibility for your community 
• Tactics to shift toward a responsive, data-driven approach 
• Ways to strengthen your community's brand equity, outreach and overall digital presence

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