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Thriving Rural Communities: Strategies for Attracting and Retaining Talent

  • 07 Sep 2017
  • 2:30 PM - 4:00 PM
  • Webinar

Thriving Rural Communities: Strategies for Attracting and Retaining Talent

Date: September 7, 2017

Time:  2:30 pm - 4:00 pm ET

Price:  $95 for IEDC members, $135 for Nonmembers

Registration Deadline: September 7 at 11:00 am ET

Instructions will be emailed on September 6

Last date to request a refund or cancel registration: Monday, August 28

Questions? Please contact

Rural communities face unique workforce challenges compared to their urban counterparts. Many workers are drawn to large cities where job offerings, networking opportunities, and social activities abound. Furthermore, businesses located in rural settings oftentimes struggle in reaching potential candidates due to their organization size or location in a lesser-known area. As a result, rural towns must take additional measures to appeal to new talent and promote the benefits of why existing talent should stay.

By implementing asset-based economic development initiatives, small towns have been able to increase their marketability, drive business, and strengthen their workforce. Fostering an enhanced quality of life through the investment of revitalization projects, utilization of natural resources, and promotion of low cost of living are just a few success tactics that have been used. Exploring ways to improve the business climate through worker incentives, entrepreneurial support, and more will also be essential.

Each community is different and must draw upon its unique set of assets to attract and retain talent. This webinar will focus on ways your small or rural community can attract and retain talent to remain competitive for economic growth.

Attend this webinar to learn the following:

• Workforce challenges specific to small and rural communities 
• Resources that can be leveraged to implement talent attraction and retention strategies 
• Marketing and communications strategies to increase your community’s visibility and attract talent



Mark Lautman, CEcD, FM, CRE 
Founder, Community Economics Lab 
Principal, Lautman Economic Architecture, LLC 
Albuquerque, NM

Mark Lautman is a founding director of the Community Economics Lab, a private not-for-profit think tank that innovates new approaches to economic development to work in a labor and capital constrained economy. His consulting business, Lautman Economic Architecture, LLC, works with community leaders to transform community economies and elevate the professional practice of economic and workforce development. Mark had a monthly column for the New Mexico Business Weekly, and is the author of a new book, When the Boomers Bail: A Community Economics Survival Guide, available on

Mark has three decades of experience as a professional economic developer, and has designed and managed four economic development programs having procured more than 80 corporate locations, accounting for more than 15,000 new jobs, 6 million square feet of industrial space and $11 billion dollars in new investment. Most recently, Mark was Vice President of Economic Development at Mesa del Sol where his business unit was responsible for recruiting Albuquerque Studios, Schott Solar, Fidelity Investments and several others. Mark’s previous New Mexico economic development assignments included Santa Teresa, Rio Rancho and Grants. Mark’s recent consulting projects include: Spaceport America, Live Work New Mexico, Artesia Chamber of Commerce, San Juan County, Cibola County, Rio Rancho Economic Development Corporation, WorkKeys Based Labor Market Model, New Mexico EB5 Regional Center, OKC Land Inventory Analysis, and Ft. Bayard masterplan.

Mark’s recent conference speaking engagements include: Summit on the Business of Aging, NAIOP, TEDx, National Rural Economic Development Association, International Economic Development Council, UNM Speaker Series, ULI Emerging Trends Conference, National Association of Workforce Boards, EDA, National Brownfield Association, IGNITE and Business Expansion Retention International.

Mark is a 1971 graduate of The University of New Mexico in Economics, Architecture and Geography, and a former Peace Corps Volunteer. Mark and his wife, Mary Anne live in Albuquerque. They have three children, two having graduated from UNM and one from NMSU, as well as four grandchildren.


Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.orgNo refunds or credits will be given for not receiving the dial-in information for the webinar.


• Using a telephone: A touch-tone telephone 
• Using Desktop VoIP: A computer equipped with the following: 
-- a supported sound card 
-- speakers or headphones 
-- a microphone (for speaking during the conference)


• Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh 
• Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide(PDF)


Cancellation, Refund and No-Show Policy

• Refunds are available with cancellation until Monday, August 28. There are no refunds for cancellations received after Monday, August 28.

• All cancellations must be received in writing by email, fax or mail to Cherrika Gordon (e-mail: / fax (202) 223-4745). Cancellations by phone are not accepted.

• All cancellations and requests for a refund after Monday, August 28 need to be submitted in writing to Cherrika Gordon and will be considered on a case by case basis. There is no guarantee of a refund or credit after Monday, August 28 and each will be given consideration under unforeseen circumstances.


Attend Web Seminars and Earn Recertification Credits from the Comfort of Your Office

We understand that CEcDs have a constant yearning to grow and improve their knowledge and expertise in economic development. Therefore, the IEDC web seminars have been approved as professional development programs for recertification. The web seminars provide a convenient and cost-effective online environment for economic developers to learn about cutting-edge research, techniques, and tools that are prevalent in the field.

CEcDs participating in a minimum of three (3) web seminars during a three-year recertification cycle can now earn recertification credits. If you have questions or would like more information, please contact Marjorie Rose at


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