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EDCO Fall 2017 Webinar Series

  • 28 Sep 2017
  • 28 Nov 2017
  • 4 sessions
  • 28 Sep 2017, 2:00 PM 3:30 PM
  • 17 Oct 2017, 2:00 PM 3:30 PM
  • 07 Nov 2017, 2:00 PM 3:15 PM
  • 28 Nov 2017, 2:00 PM 3:30 PM
  • Webinar

Registration



In partnership with the University of Waterloo, join EDCO this fall for a four-part webinar series exploring topics including the Ontario Ministry of International Trade, recruiting local talent, marketing for experiential tourism, and government relations!

The Economic Developers Association of Canada (EDAC) has accredited this series and will award 4 points toward Ec.D. Certification. Please note you must attend all four webinars to receive the points—partial points will not be awarded. Recorded versions of the webinars will be available to registrants by request.

This event is recognized by the International Economic Development Council (IEDC) as a professional development event that counts towards the recertification of Certified Economic Developers (CEcDs).

Agenda 

September 28 2:00 - 3:30 PM 

Ontario’s Ministry of International Trade: Opening the world to Ontario business

  • Introduction to the new Ministry of International Trade and its global network of Trade and Investment Offices
  • What the Senior Economic Officers (SEOs) do
  • How the SEOs foster trade, investment, innovation, and BR&E
  • How SEOs and the Toronto HQ can help communities
Speakers
  • Pranab Shah, Community Export Development Advisor; 
  • Michelle Madden, International Program Officer -- Ontario Ministry of International Trade
October 17, 2017 2:00 - 3:30 PM

Help Local Companies Find & Recruit Talent in Your Region 

  • Why online communication is critical to finding talent
  • what kind of online communication helps attract the right talent
  • How to help your retained businesses better attract talent
Speaker
  • Alysha Dominico, Founder, Tangible Words
November 7, 2017 2:00 - 3:15 PM

How Online Marketing Will Increase Experiential Tourism Dollars In Your Region

  • What is rural experiential tourism & successes seen
  • How online communication sets experiential tourism up for success   
  • Best tools and practices in communicating "the experience"
Speaker
  • Alysha Dominico, Founder, Tangible Words
November 28, 2017 2:00 - 3:30 PM

Ready, Set, Advocate – Government Relations Training for Economic Developers

  • How to effectively talk to Ontario Members of Provincial Parliament (MPPs) and ask for funding, policy changes, and other requests 
Speaker
  • Sean Madden, Advocacy Consultant
Register now using the button on the left hand side of your screen.

Full Webinar Descriptions

Ontario’s Ministry of International Trade: Opening the world to Ontario business

Speakers: Pranab Shah, Community Export Development Advisor and Michelle Madden, International Programs Officer - Ontario Ministry of International Trade

Format: Webinar (90 minutes)

Course outline

This session is a 90 minute webinar intended to build bridges between Ontario communities and the province’s Ministry of International Trade.

The newly reorganized and stand-alone Ministry of International Trade (MIT) is eager to build connections with communities and provide value to them. This webinar will share information on available programs and resources with the goal of engaging new partners and expanding collaboration with existing ones.

At the end of this session, participants will have a greater understanding of:

  • The Ministry of International Trade’s structure and capabilities;
  • What the Trade and Investment Offices (TIOs) and Senior Economic Officers (SEOs) within them do;
  • How the SEOs foster trade, foreign direct investment, research and commercialization, and BR&E;
  • The variety of ways communities can work with the TIOs to reach their economic development goals;
  • Export assistance available through the Ontario Ministry of International Trade;
  • The various courses being delivered as part of the “Accelerate to International Markets” program; 
  • How economic development organizations can tap into the export services to assist their local businesses in going global. 

Speakers

Michelle Madden is an International Programs Officer with the Ontario Ministry of International Trade. She supports the Trade and Investment Offices by serving as a liaison between them and Ontario-based stakeholders, including economic development organizations. She has a master’s degree in local economic development from the University of Waterloo and is a certified economic developer (Ec.D.) via the Economic Developers Association of Canada.

Pranab Shah is an Export Advisor with the Ontario Ministry of International Trade. As a member of the Business Engagement Branch, he works with Ontario small and medium enterprises in making them export ready. He also works with companies in expanding their export markets or increasing their sales in current markets by leveraging various federal, provincial and industry contacts. He holds a master’s degree in local economic development from the University of Waterloo and a post graduate diploma in International Trade Management. 


Webinar: Help Local Companies Find & Recruit Talent in Your Region

60 mins + 30 mins Q & A.

Want another way to show your local businesses your economic development support keeps them competitive?

Even with recruitment firms, job fairs, and the promise of online communication, most companies struggle to find the right talent: from skill sets to corporate culture.

One of the best ways an economic development office can support their local companies is to help them understand how an online communications strategy will attract the right talent. 

Come learn how more carefully crafted content, and Inbound Marketing methodology can impact the recruitment of talent. Afterwards, you’ll be able to direct your local companies to better market their vacancies, connect with ‘best fit’ talent and create healthier businesses bustling long-term with the right team in place. 

What You Will Learn:

  1. Why online communication is critical to finding talent.
  2. Understand the online customer: how they buy, how to find them, and how long it takes.
  3. Take your knowledge of the online customer and apply it to job seekers.
  4. Know how to attract attention, start conversations and turn ‘best fit’ applicants into ‘long term’ staff.
  5. What kind of online communication helps attract the right staff.
  6. How you can now help your retained businesses solve their vacancy problems.


Presenter Bio:

Alysha Dominico, CEO & Founder of Tangible Words, helps attract more business and attention to your community with truly strategic messaging (on your website and other communication channels) by following a simple principle: content first, then design. Alysha understands how people read online, is an excellent team facilitator and knows how to get great projects off the ground.

Tangible Words provides Website Content and Development, Content Creation, Communications Plans, Inbound Marketing Strategy and builds Smarketing Engines for Economic Development & Tourism, Education, SMEs, HR, Canadian Manufacturing and Industrial companies who want an expert to get them organized, create a repeatable sales-driven marketing process, and make the selling process easier.

Non-profit corporations, government departments and SMEs across Australia and Canada hire Tangible Words to craft communications plans and inbound marketing strategies, write SEO website content, develop website and Intranet best practices, and train your in-house communications staff.  


Ready, Set, Advocate – Government Relations Training for Economic Developers

Speaker: Sean Madden, Advocacy Consultant

Format: Webinar (90 minutes)

Course outline

This session is a 90 minute webinar intended to cover the basics of a successful advocacy strategy.

While advocacy is a marathon, not a sprint (and involves no small amount of luck), there are steps and behaviours that economic developers can take to build the strong, beneficial relationships required to yield positive results for their communities and clients. 

At the end of this session, participants will have begun to assemble the tools and tips required to:

  • Understand the structure and needs of government and how to position themselves as partners; 
  • Draw on their organization’s expertise to assemble compelling arguments for their ideas and needs;
  • Identify barriers to community and client success, and strategize overcoming them; 
  • Understand the advantages and drawbacks of several approaches for lobbying government and elected decision makers , and how to incorporate them into strategies;
  • Work within the current government and its timelines.  

Economic developers are in a challenging, but unique and high-potential, advocacy environment. As an important part of the province’s economic engine, local and regional economic development is an appealing subject to any elected official. However, very few things sell themselves without help, and economic developers work in complicated environments with multiple stakeholders, clients, levels of government, and competition. 

Advocacy requires patience, consistency, communication, and bridging the gaps between politicians, bureaucracy and consumers. A sound advocacy strategy can help provide consistency, frame your efforts and timelines to the people you answer to, and serve as a foundation for successful contact with decision makers.

Speaker

Sean Madden has been working in advocacy, government relations, and government for nearly 10 years. During this time, Sean has worked as the chair and then executive director of an influential advocacy organization and think-tank, as a governance and advocacy consultant for government agencies and NGOs, as Issues Manager for an Ontario Cabinet Minister, and now as a senior policy person in the OPS. 

Register now for this exciting four-part series using the button on the left hand side of your screen!

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