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Retail Boomtowns: Creating an Atmosphere for Retail Attraction

  • 14 Sep 2017
  • 2:30 PM - 4:00 PM
  • FREE Webinar

Date: Thursday, September 14 
Time: 2:30 pm - 4:00 pm ET

In a rural region, a thriving retail sector is a phenomenal asset, bringing in both people and tax revenues. Though many national retailers gravitate towards larger cities, with the right strategies, small communities also can earn their attention and investment. Discover how your community can lay the groundwork for retail attraction and creatively tell its story to gain the interest of local, regional and national firms, growing both employment opportunities and the tax base.

Attend this webinar to learn how to:

• Use data and visuals to tell your community's retail story 
• Create programs to encourage local and regional retailers to open stores 
• Learn how other small communities have become retail hubs and identify replicable strategies



Lacy Beasley
President & COO
Retail Strategies

Lacy Beasley serves as president and COO of Retail Strategies, and has worked in retail real estate since 2005. Her experience with the Shopping Center Group and the Dickson County Chamber of Commerce (TN) prior to joining Retail Strategies provided her with the insight into the public and private side of retail development and how to forge connections between both sectors.

A graduate of Lipscomb University, she earned her double major in marketing and management. Beasley is the International Council of Shopping Centers’ TN GR Chair. Previously, she held the P3 Retail Private Sector Chair and has served on committees with the Certified Commercial Investment Member Institute, Economic Development Association of Alabama, and multiple ICSC planning committees. Her articles have been published in Shopping Centers Today, Site Selection Magazine, and AL Retail Federation. She has spoken on retail trends and best practices in retail recruitment at approximately 100 events with ICSC, RECon Educational Sessions, American Association of Retirement Communities, American Public Power Association, Tennessee Valley Authority, ElectriCities of NC, Georgia Power, Southeastern Economic Development Council, and statewide economic development and municipal associations in Canada, AZ, LA, OK, TN, TX, AL, MS, KY and GA.


Instructions and Technology

Instructions and dial-in information will be sent up to three days in advance and a minimum of two times. If you do not receive an email from IEDC or GoToWebinar 24 hours prior to the start of the web seminar, it is your responsibility to email webinar@iedconline.orgNo refunds or credits will be given for not receiving the dial-in information for the webinar.


  • Using a telephone: A touch-tone telephone
  • Using Desktop VoIP: A computer equipped with the following: 
    -- a supported sound card 
    -- speakers or headphones 
    -- a microphone (for speaking during the conference)


  • Microsoft Internet Explorer 6.0, Mozilla Firefox 1.5 for Windows/Mac/Linux, or Safari 2.0 for Macintosh
  • Broadband Internet connection

Learn more about GoToWebinar please review the Attendee Quick Reference Guide (PDF)

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