Economic Development Marketing and Attraction

Economic Development Marketing and Attraction
November 7-8, 2019 | Toronto, ON
Hosted in partnership with IEDC

Registration Link:

https://members.iedconline.org/IEDC/IEDCCore/Events/Event_Display.aspx?EventKey=EDM_ON19

Information Link:

https://www.iedconline.org/events/2019/11/07/training-course/training-course-economic-development-marketing-and-attraction/

Description:

A 2-day course that teaches community branding, social media techniques, and the ability to create effective marketing content and campaigns.

In this course, you will learn to identify your target audiences inside and outside of your community, craft your community’s brand, and drive economic development using cutting-edge digital tools and platforms. You will analyze numerous examples of effective website designs and be able to explain why they are effective. In addition, you will learn social media strategies and the “do’s and don’ts” of effective content. The elements of a marketing plan will be explained, and you will practice preparing and pitching a marketing campaign.

Speakers:

• Dariel Y. Curren, Executive Vice President, Development Counsellors International
• Patience Fairbrother, Account Director, Development Counsellors International

Sample Social Media Message:

Join @IEDCtweets and EDCO this October in Toronto, ON for a two-day, hands-on workshop on community branding, social media skills, and how to create effective marketing content and campaigns for your EDO #EconDev

EDCO Members are eligible to receive training costs for this program at par.