OTMPC Announces New Vice President and Chief Marketing Officer

May 2017

The Ontario Tourism Marketing Partnership Corporation (OTMPC) is pleased to announce that Melanie Robert is the successful candidate in the open competition for the Vice President and Chief Marketing Officer position with OTMPC.
 
Melanie joined the Ontario Government in 2005 and has worked in a variety of progressive communications and marketing positions at Cabinet Office one of which was as the Communications Advisor supporting the Premier’s writing team. In 2008, she took on the role of Marketing Manager and managed many government campaigns and led the overhaul of Ontario’s visual identity and brand standards across government.
 
In her recent role as Director, Marketing & Digital Strategy, Melanie has led breakthrough, award-winning campaigns including Ontario’s Sexual Violence and Harassment campaign #WhoWillYouHelp, Ministry of Transportation’s Distracted Driving campaign #PutDownThePhone, the impactful and timely campaign for Ontario 150 and most recently parent and student campaigns for the new OSAP. One of Melanie’s proudest career moments is Ontario making the shortlist for 2015 Marketer of the Year – a first ever for the government.
 
Melanie has proven herself to be an empathic and energetic leader who encourages collaboration and ideation as well as an experienced brand steward who is passionate about smart strategy and breakthrough creative.
           
Before joining the Ontario government, Melanie worked for a non-profit organizations and the Centre for Addiction and Mental Health. Melanie has an Honours BA from the University of Guelph, a Masters of Arts from the University of Toronto and a post-graduate certificate in Communications and Marketing from Sheridan College.
 
Melanie joins the Ontario Tourism Marketing Partnership Corporation's team effective May 24, 2017.